Business Management Review: Speials Magazine

In the fast-paced business world, knowledge is power. In an era defined by rapid change and fierce competition, staying ahead requires more than just market information—it demands deep insights and strategic foresight. This is where CMISI excels. With nearly four decades of experience, it has become a trusted name in the market research and consulting industry. It stands as the most experienced professional market research and marketing consulting institution in Taiwan. With a proven track record of success, it has completed over 2,000 projects as of 2023 through its meticulously developed database. As a comprehensive professional survey and research institution, CMISI undertakes commissioned projects from a diverse range of clients, including government agencies, foundations, state-owned enterprises and domestic and international businesses. The firm’s services encompass industrial and corporate economic research, market development, potential assessment, product market surveys, consumer research, advertising and promotional research, marketing strategy planning, opinion polls and other specialized survey research services. At its helm is a team of seasoned operators with three decades of expertise in economics, statistics and marketing research. They build a solid theoretical foundation for CMISI that aids in robust market research. “Our inclusive approach blends online and offline modes of collecting market data, making our database stand out as a much more comprehensive reflection of the country's population demographics,” says Guan-Ming Chen, CEO of CMISI. Leveraging extensive experience in online surveys, it offers the CMISI-DBS (Database System), which mirrors Taiwan's population structure with approximately one million samples. This is achieved through a recruitment strategy integrating diverse online channels like Facebook, Instagram and website forums, alongside offline methods such as face-to-face interviews and telephone surveys. This ensures a diverse and accurate membership base, making CMISI-DBS a more comprehensive reflection of the country’s demographics than its industry counterparts.

E.J. McKay & Co. is an independent investment bank widely regarded as a trusted leader in cross-border M&A and capital strategy—areas where precision and market insight are key to success. Headquartered in Shanghai, the firm acts as a strategic bridge between China and the world, recognizing China’s dual role as both a rising hub for inbound investment and a growing source of outbound capital. Over the years, E.J. McKay has played a pivotal role in facilitating some of Asia’s most impactful and high-profile transactions. Grounded in deep regional expertise and global perspective, it advises corporations, financial sponsors and institutions navigating the fast-shifting economic terrain of Asia. Today, it continues to shape bidirectional capital flows, advising on significant transactions between Asia and regions such as Europe, North America, Latin America, the Middle East and the Nordic countries. Notably, E.J. McKay pioneered the China–Nordic transaction corridor and facilitated capital movement between China and India. As an independent firm, E.J. McKay provides objective, conflict-free guidance, untethered by the competing interests often present at larger institutions. This autonomy, coupled with rigorous execution and innovation, has allowed E.J. McKay to close hundreds of successful transactions across industries like technology, healthcare, consumer goods, energy, financial services, infrastructure and more. With offices in key Asian cities like Shanghai, Beijing, Shenzhen, Tokyo, Delhi and Mumbai and a global network spanning major financial centers, E.J. McKay connects clients to strategic opportunities and investors worldwide. Renowned for its ability to navigate Asia’s financial, regulatory and cultural complexities, it delivers expert advice across the full transaction lifecycle— including buy-side and sell-side M&A, joint ventures, restructurings and strategic partnerships. On the buy-side, E.J. McKay helps clients identify strategic targets, assess value and execute cross-border acquisitions with clarity and efficiency. For sell-side mandates, it advises shareholders, boards and management teams on positioning the business, engaging qualified buyers and maximizing outcomes through disciplined, competitive processes. It also structures effective joint ventures and strategic alliances, ranging from technology transfers to market entry collaborations, ensuring alignment of interests, operational viability and long-term success. The firm advises special committees and boards, providing fairness opinions and guidance on third-party transactions requiring objectivity and fiduciary rigor. Beyond M&A, E.J. McKay offers robust capital raising and financial advisory services. It has advised on venture funding for early-stage startups, secured growth capital for expanding businesses and structured bridge financing in distressed scenarios.