BUSINESSMANAGEMENTREVIEW.COMAPRIL- JUNE 202219"Whether it is in person with a banker in one of our stores or someone sitting at home with their computer, everyone should be provided with the same great experience," says Lowery. In the future, their goal is for staff to have the ability to see what their clients are experiencing by having a 360-degree view of the customers' information. This will enable the organization to easily recommend additional products and services that will help clients save more and earn more. The company is continually exploring solutions in order to better deliver data sets to both customers and staff in real time. "Our current strategy is to unravel the traditional banking technology infrastructure and move it into a unified cloud-based platform that can provide us better visibility and a higher level of service," says Chief Technology Officer Brad Waldhoff.Cybersecurity FocusOn the cybersecurity front, First Financial is constantly deploying the latest technology to identify and combat threats in the banking space. The organization bolsters clients with industry know-how by having an in-house cybersecurity expert, who is also an FBI consultant and heavily involved in helping clients and communities stay abreast of digital scams and better understand how to manage and protect their identities and personal information. The bank's Chief of Cybersecurity Brian Toevs exercises a robust vetting process for all technology vendors and content providers, and the organization uses intense security monitoring to activate instantaneous response protocols. "We treat our client data as if it is our own personal data," says Toevs. "Information security is our number one priority."Standing Tall Among Peers"For us, it is all about delivering banking on the consumers' terms. We are evolving to provide service anywhere you want it: online, in our stores or at your home or office. In other words, banking how, when and where you want it," says Lowery. First Financial Bank is continually enhancing their customer experience and working to bring innovations into effect. To this end, they continue to move forward with a technology-focused mindset. Over the next 24 months, the organization plans to upgrade and enhance their digital tools. They are launching a new website and internal intranet and upgrading a variety of major systems. They are streamlining processes in the back office, allowing more time to focus on clients, staying true to their customer-focused culture. This helps the organization remain efficient as they implement more automation and cloud-based services to deliver services in a faster and better manner."We will be continuing on the same path of evolving internally to embrace the changes in customer expectations," concludes Lowery. First Financial Bank's approach drives them to be a front runner in the world of banking. BMFirst Financial Bank CEO and Chairman Norman L. Lowery"After more than 180 years, we're still, FIRST in service to businesses. We are making banking not only simple but fast and easy
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