BUSINESSMANAGEMENTREVIEW.COMMARCH 202419Structuring data to build analytic models is another challenge faced in claims management. . In the FTP environment, data is an important asset and has to be of high quality. It is crucial to have high-quality data to build high-grade AI models. In the claims management space, having the required data is common, but what's necessary is the core system or the right capability to leverage it to enhance the user experience.Another challenge is data privacy; we must be crystal clear on the GDPR. The privacy angle is a crucial component in the insurance space. Even though Fremtind is a domestic company, our tech providers are in the international market. So it is essential to determine where the data servers are located. HOW DO YOU ENHANCE THE VALUE OF AGENTS IN THE WORKFLOW AND THE EFFICIENCY OF THEIR CUSTOMER SERVICE WHILE MAINTAINING A GOOD POLICYMAKER RELATIONSHIP WITH NEW TECHNOLOGY?Companies are increasingly hiring third-party administrators to handle claims. Even when many tools are manual, there is a need to introduce analytical tools that could help agents in fraud detention, increase the identification rate and improve customer service. At Fremtind, we have created a user interface and aligned APIs in the STP environment for our field agents to be able to leverage field services management technology. We try to incorporate both manual and digital channels. By introducing the same technology in both manual and digital environments, our team was able to generate the required output. Connected to this is Fremtind's long-term goal, to deliver an Omni channel experience where the company provides customer services at any stage. BASED ON YOUR EXPERIENCE IN CLAIMS MANAGEMENT, COULD YOU GIVE OUR READERS SOME ADVICE ON HOW TO GROW IN THIS PARTICULAR SPACE?Claims management is a field that constantly evolves with technology and customer expectations. Working on the business scope is vital to increase the momentum of your progress and achieve the desired output. Companies should first analyze the compatibility of their IT infrastructure with the AI investment. Setting up a robust IT infrastructure with bespoke solutions for business applications is imperative. The better you understand the position of your system within an IT infrastructure, the more flexibility you can bring in. But above all, the most important driving force is customer expectation. The whole automation process is not about cost reduction but delivering customer satisfaction; investing in technology is imperative. This article is based on an interview between Business Management Review APAC and Tariq Maqsood.In the FTP environment it is crucial to have high-quality data. To leverage AI technology, monitoring of the data is essential to obtain high-quality real-time models
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