MARCH 2025BUSINESSMANAGEMENTREVIEW.COM4ContentsIN MY OPINIONLAST WORDRhett Hirko, Senior Vice President, Revenue Optimization & Distribution, Preferred Hotel GroupAncillary Revenues: Investing in the Future of Hotel Distribution0834Converting B to C Leads to Sales for Big Ticket PurchasesDave Azer, Vice President of Marketing, Jacuzzi Group Worldwide12COVER STORYJOHNNY GROWTransforming Mid-Sized Businesses: A Data-Driven ApproachChuck Schaeffer, CEOTOP REVENUE OPERATION SERVICES PROVIDER 2025
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