MAY 2024BUSINESSMANAGEMENTREVIEW.COM6Art & GraphicsAmelia StewartDeclan ColeJaxon JaseManaging EditorSummer Gutierrez EditorialLouis BeckerLeah JaneAlfred MardinRachael ClarkCopyright © 2024 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Editorial*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSummer Gutierrez Managing Editoreditor@businessmanagementreview.comMarket research platforms and tools, such as online communities and surveys, play a crucial role in providing companies with valuable insights into customers and the market. These insights, in turn, contribute to increased sales, market share, and customer retention. The key drivers of success for market research platforms and tools are their ease of use, speed, and cost. Traditionally, organizations used common market research techniques, such as interviews, surveys, focus groups, and market reports, to learn more about their customers. However, with these techniques come unprecedented volumes of data and the need for up-to-the-minute insight, leading to costly and time-consuming market research. Today, researchers are progressively turning to social media, advanced analytics, and data collection methods for market research. This shift reflects the need for organizations to stay attuned to evolving consumer preferences. Technologies such as artificial intelligence (AI), machine learning (ML), and `big data` offer a viable solution to meet this demand for high-quality, insightful, and comprehensive market research data. Through continuous advancements in technology and their smart usage, market research firms today are delivering accurate insights and solutions. They help companies make the right decisions while reducing turnaround times and costs.The latest edition of Market Research 2024 showcases Fusion One, a research and consultancy agency that blends globally proven research methodologies with a deep understanding of the local market to create tailor-made solutions.The edition also features interviews with industry leaders, providing insights into the latest developments and trends in the market research sector. Experts such as Jon Tan, Senior Vice President of Brand & Corporate Communications at OrangeTee, and Patrick Benson, Director of Digital, Social, and PR at El Pollo Loco, share their perspectives on industry challenges and emerging trends. We hope these valuable insights from industry leaders featured in this edition will assist you in making informed decisions for your businesses.Let us know your thoughts. Insights into the Age of InformationEmail:sales@businessmanagementreview.comeditor@businessmanagementreview.commarketing@businessmanagementreview.com May - 17 - 2024, Volume 04 - Issue 06 [ISSN 2831-848X] Published by ValleyMedia Inc.To subscribe to Business Management Review Visit businessmanagementreview.com
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