MAY 2024BUSINESSMANAGEMENTREVIEW.COM8In today's rapidly evolving business landscape, brand transformation has become not just a choice but a necessity. Amidst the challenges posed by the global pandemic, businesses find themselves at a crossroads, prompting a strategic re-evaluation of their branding and marketing initiatives. This is particularly true in the crowded real estate agency market where differentiation is essential for success. Reflecting on my time at ERA Singapore, Singapore's largest international agency, I recall navigating the pandemic's tumultuous waters, steering our marketing initiatives toward uncharted territories with innovation and creativity. From pioneering virtual property viewings to orchestrating large-scale online property shows, we leveraged technology to redefine the real estate experience, reaching wider audiences and transforming the way business was conducted. This experience opened my eyes to new horizons in marketing, instilling in me a deep-seated understanding of the importance of adaptability, resilience, and innovation in times of crisis.Transitioning to OrangeTee & Tie, a leading proptech agency in Singapore with about 2,800 real estate sales force, I brought along invaluable lessons from this one-of-a-kind experience. Armed with over a decade of marketing and communications experience and a newfound appreciation for the power of innovation, I embarked By Jon Tan, Senior Vice President, Brand & Corporate Communications, OrangeTeeNAVIGATING BRAND TRANSFORMATION THROUGH STAKEHOLDER ENGAGEMENT
< Page 7 | Page 9 >