BUSINESSMANAGEMENTREVIEW.COMNOVEMBER 202319I found it easy to communicate with each of the supply chain roles languages, needs, and challenges of their particular job and goals. Walk the walk to talk the talk. This also allowed me work with people totally new to the industry to give them guidance and help them better understand the industry. My tenure within the textile and retail industry combined with my strong communication skills allows me to serve as a resource not only for the supply chain, but also for the next generations within this industry.In my current Business Development role I found the need to reach more people easily. This is why I developed a newsletter called SPINNING IT FORWARD. (Note the reference to fiber moving though the supply chain). I found that having valued information in the newsletter beyond the fiber was more interesting to readers. In the newsletter we focus on 3 related points to a topic with unexpected graphics exemplifying how they relate to the fiber. I took this SPINNING IT FORWARD: to a new venue of LinkedIn, here I utilized the platform to replay each of the newsletter points one at a time. This kept the message and my visibility in front of my growing audience of over 13,000K followers.The results I'm seeing from my content marketing efforts has sparked a new idea of how to support brands & mills that are already using our fiber. So, I expanded the SPINNING IT FORWARD: to include meeting & product photos to successfully articulate what was good about the partner companies and their products. It's a psychology-based communication method, which I've developed over time. It boils down to "Understanding the needs of the reader/client/customer and taking the time to educate them to help them deliver results." This method is very rewarding, especially when they thank you for helping and sharing. I LEARNED THE IMPORTANCE OF COMMUNICATING THOROUGHLY AND COMPLETELY WHILE STILL CONCISELY EXPRESSING MY NEEDS AND THOUGHTS
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