NOVEMBER 2023BUSINESSMANAGEMENTREVIEW.COM8By Sean Reish, VP, Business Development for Theme Parks & Attractions, TAITHOW THEMED EXPERIENCES WILL EVOLVE TO MATCH GROWING CONSUMER EXPECTATIONSSean ReishSean is the VP, Business Development for Theme Parks & Attractions at TAIT and has a market focus on permanent installations, theme parks, LBE, and attractions. At TAIT and previously at Wartsila (formerly FUNA, a L3 Company), Mr. Reish has leveraged his extensive experience to generate an award-winning presence in the AVLNC (audio, visual, lighting, network, and control) sector. Before coming to the commercial side of the entertainment business early in his career, he trained professionally at Florida state university (BFA) and the north carolina school of the arts (MFA). Sean has successfully forged new theatrical, theme park, and attraction project developments during his career in North America, Europe, the UAE, Mainland China, Hong Kong, Japan, Singapore, and most recently Vietnam. Sean is a themed industry veteran with more than 25 years of attraction design, live show, entertainment, and integration experience at AVLNC Systems. Prior to joining Wartsila and TAIT, he served in key roles at broadway theatrical, LBE attractions and themed entertainment organizations, and Universal Orlando. Sean's successful participation in the global theme industry over the past decades has yielded a steady and trusted customer relationship reliant on clear communication, expected performance, and exemplary customer service. The themed experience industry has captivated audiences since the early 19th century and then became more popular when disneyland opened its doors in 1955. While the core layout and management of theme parks have largely remained the same, new technologies have elevated consumer expectations and the possibilities that businesses and entertainment studios can achieve.The evolution of themed entertainment is a nonstop sprint because it must keep up with personal technologies that become increasingly impressive by the day. Virtual reality (VR), affordable big-screen high-resolution televisions, and modern video game consoles can turn your home entertainment into a spectacle that never seemed possible even
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