BCM Solutions: Going beyond traditional agency work: Smart Solutions in Vietnam and South East Asia

“The line between sales and marketing is blurring very quickly. For some clients, the person in charge of marketing now owns a portion of sales KPIs as well,” says Le Khac Dinh, CEO of BCM Solutions.

“We have the answer for that.” – Dinh added. “We make creatives work for media on top of a great media team, and especially leverage our own tech platforms for results.”

Awarded Top 5 Strategic Planning Agency in 2023 by Business Management Review APAC, BCM is a Vietnam-based leading integrated digital marketing agency serving clients notorious for being “impossible to please” in the Vietnam market.

The company possesses a profound understanding of various audience segments and their behaviors/reactions/tendencies through years of intentional learning. It nurtures a culture of expertise development and technology advancement to contribute to the success of data-driven, technological digital business solutions in Vietnam and Southeast Asia.

BCM owns a great media team with many senior members coming from e-com, affiliate marketing, and programmatic systems. This enables BCM to implement optimum and exemplary branding conversion campaigns across the spectrum, from display and e-commerce to affiliate marketing and app download.

While all digital marketing agencies care about leveraging cutting-edge technologies, BCM invests in developing its own technological platforms. It combines the data gathered over the years and thousands of media performance campaigns to develop and complement the platforms and provide data-driven, technology-based media and creative solutions.

So far, the company has had remarkable success in retail/ distribution systems that can connect to CRM and CDP on the client side. It is an official partner with Google and Facebook, which used one of its campaigns as a case study for the cosmetics sales segment.

BCM drives results even from something as intangible as creative. The creative team strikes a good balance between a great and a good concept, producing creatives with measurable results.

In one instance, Motul—a leading player in the motor oil industry—was facing fierce competition in communication. BCM provided the winning strategic marketing plan: own a single-word concept that strikes the audience, who has been saturated with lengthy brand slogans and technical jargon-filled ad copies. Motul is to own the keyword “Chất” - in all communication materials that embraced the brand slogan “Motul – Cho Hành Trình Thêm Chất”.

BCM tops it with a captivating vlog series, using influential Key Opinion Leaders (KOLs) to highlight Motul with key car models on a riveting expedition, traversing the roads to the four cardinal corners of Vietnam. And a top-notched media campaign follows to bring in the sales.

Compared with global competitors, BCM is daring, flexible, and has competitive pricing. Its focus has always been on the Vietnam market. This helps the company better plan on the strategic level and execute better on the tactical level.

BCM is still growing, and its serious investment in tech capabilities brings great advantages to elite media and creative services. On top of the “traditional” digital marketing services, the company can also bring clients tools/systems that can be easily adapted and synchronized into their existing operations.

Its vision is to become a leading, trusted companion for clients in Vietnam and Southeast Asia in marketing/sales solutions.