CMISI

In the fast-paced business world, knowledge is power. In an era defined by rapid change and fierce competition, staying ahead requires more than just market information—it demands deep insights and strategic foresight.

This is where CMISI excels. With nearly four decades of experience, it has become a trusted name in the market research and consulting industry. It stands as the most experienced professional market research and marketing consulting institution in Taiwan. With a proven track record of success, it has completed over 2,000 projects as of 2023 through its meticulously developed database.

As a comprehensive professional survey and research institution, CMISI undertakes commissioned projects from a diverse range of clients, including government agencies, foundations, state-owned enterprises and domestic and international businesses.

The firm’s services encompass industrial and corporate economic research, market development, potential assessment, product market surveys, consumer research, advertising and promotional research, marketing strategy planning, opinion polls and other specialized survey research services.

At its helm is a team of seasoned operators with three decades of expertise in economics, statistics and marketing research. They build a solid theoretical foundation for CMISI that aids in robust market research.

“Our inclusive approach blends online and offline modes of collecting market data, making our database stand out as a much more comprehensive reflection of the country's population demographics,” says Guan-Ming Chen, CEO of CMISI.

Leveraging extensive experience in online surveys, it offers the CMISI-DBS (Database System), which mirrors Taiwan's population structure with approximately one million samples. This is achieved through a recruitment strategy integrating diverse online channels like Facebook, Instagram and website forums, alongside offline methods such as face-to-face interviews and telephone surveys. This ensures a diverse and accurate membership base, making CMISI-DBS a more comprehensive reflection of the country’s demographics than its industry counterparts.

CMISI ensures that each client receives customized professional services. For instance, in the case of online surveys, CMISI not only offers sample pool retrieval methods but also utilizes open online promotion methods to target the general public (non-members) for conducting surveys.

Aligned with its objective of establishing itself as the foremost brand in online surveys within the country, CMISI is set to introduce a new brand dedicated exclusively to this domain in 2024. Named BMK (Best Marketing Consultants Inc.), this fresh venture will position itself as a subcontractor for online survey data, furnishing raw data to clients for their autonomous use. The target clientele for this service will encompass Taiwanese government agencies, businesses and other market research companies.

Over the past three decades, CMISI has remained vigilant and adaptable to significant economic shifts within the country. From the financial and trade liberalization of the 1980s to the privatization of state-owned enterprises and the augmentation of public investments in the 1990s, CMISI has been an integral part of Taiwan's economic evolution. The company has also effectively maneuvered through challenges such as the global information technology bubble, the US financial crisis and the European debt crisis.

Leveraging its survey experience and research capabilities, CMISI remains steadfast in its mission to contribute to fostering a more robust economic environment and providing valuable business intelligence. The company continues to work with domestic enterprises and government agencies as it moves forward.

With partnerships spanning over 60 government agencies, foundations and state-owned enterprises, CMISI boasts long-term collaborations with major brands across diverse sectors. These include clients from technology, advertising, consulting, insurance, finance, retail, entertainment, hospitality, healthcare and beauty industries.

Driven by decades of expertise and a commitment to innovation, CMISI is a trusted leader in market research and consulting, poised to guide businesses through the ever-evolving economic landscape.