Business Management Review: Speials Magazine

The Business Research Company (TBRC), a leading market research firm, combines human-centered research with technological innovation to unlock new opportunities for efficiency and growth. It offers market reports, customized research and knowledge process outsourcing (KPO) services. Its expert research consultants use in-depth interviews with industry experts, advanced research and artificial intelligence (AI) capabilities to provide businesses with a comprehensive understanding of markets across the globe, helping them gain a competitive edge. “In a world overflowing with information, our mission is to leverage human intelligence with advanced technology to extract clarity and deliver insights that truly matter,” says Oliver Guirdham, managing director. TBRC leverages AI in transformative ways to augment its research capabilities and enhance the value it delivers to clients. One significant application is to supplement traditional research methods, such as web research, database analysis and the review of annual filings. TBRC’s hybrid approach allows it to identify new and often overlooked data sources for further investigation, thereby ensuring all critical information is considered

In a world flooded with traditional market research methods and the growing influence of AI, many companies still rely on outdated strategies that focus solely on surface-level data. Enter Human Branding—a revolutionary force that stepped into an industry bogged down by conventional thinking and completely redefined the landscape. Human Branding has always stood apart from traditional market research, challenging the norms that dominated the industry. This outsider perspective has proven to be the company’s greatest strength, allowing it to uncover insights that others often overlook. From the very beginning, Human Branding understood that true insight into human behavior goes far beyond what is immediately visible. Human Branding didn’t just accept the status quo—it redefined the entire landscape of market research. The company has spent nearly two decades dismantling the limitations of traditional market research, delivering insights that speak to the emotional, psychological, linguistic, cultural, and contextual factors driving human decisions. Its clients include Fortune 500 players across pharma, health, wellness, and packaged goods—industries where human behavior is complex, highly emotional, and often misunderstood. Human Branding’s ability to step outside the boundaries of traditional approaches became its defining advantage. The company didn’t simply follow the well-worn path—it forged a new one, offering a profound shift in how businesses understand their audiences. Recognizing the failings of traditional research, Human Branding pioneered a new way of thinking. It combined qualitative and quantitative research with ethnographic methodologies and proprietary behavioral science frameworks, unlocking insights that go far beyond the obvious. These insights penetrate the deeper emotional and psychological drivers behind human choices, transforming basic data into powerful, human-centered strategies that resonate on a much more profound level. In today’s high-stakes marketing environment, where data pours in from every touchpoint and artificial intelligence promises instant answers, a surprising trend is emerging: a return to human understanding. Not just customer feedback or consumer sentiment, but a deeper, more rigorous decoding of human behavior, rooted in anthropology—the original behavioral science. While AI’s capacity to process vast amounts of data is groundbreaking, it has a crucial limitation: it cannot grasp the complexity of human behavior, particularly the emotional and subconscious factors that influence decisions. Human Branding offers more nuanced insights that go beyond numbers, revealing the hidden layers of human motivation that drive decision-making. Human Branding’s approach is designed to reveal not just what people do, but why. It’s a discipline that sits at the intersection of data and meaning—and it’s proving to be a powerful strategic asset in an increasingly commoditized insights landscape. In the words of Johanna Faigelman, founder and CEO of Human Branding, “We’re not just about collecting data; we’re about understanding what drives people on a deeper, more emotional level. Anthropology allows us to dig into the complexities of human behavior—the beliefs, values, emotions, and influences that shape decisions. This helps businesses craft strategies that don’t just talk at consumers, but resonate with them.”