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Business Management Review | Tuesday, October 25, 2022
Anything from packaging to merchandising can influence sales and the brand's image.
FREMONT, CA: The store shelf is an important touchpoint on the customer journey of any shopper. From going to the store to going home with the products, there are a few touchpoints where brands are required to pay attention to how customers perceive them. Even the minimal detail can make or break it for the shopper.
Overview of the brand
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Shelf placement is where the products of a certain brand are placed in a brick-and-mortar store. Not only the aisle or the shelf they are positioned on but how they are displayed.
Shelf presence is critical for FMCG brands, especially since most consumer goods are sold exclusively in-store. That's why brands must focus on where and how their products are shown in grocery stores.
A strong shelf presence can raise brand awareness and brand loyalty. Bear in mind that your brand is not how you see it. It's how your customers perceive it. Shelf presence plays an important role in customers' recognition of your brand and products. Anything from packaging to merchandising can influence sales and the brand's image.
Check Out This : Retail Business Review
Three shelf presence best practices
1. Find the proper packaging for your products.
The shelf presence is far more than shelf placement. It begins with the way your product is packaged. The colors utilized, along with material and text, play a major role in your brand's image. Moreover, packaging can encourage impulse purchases.
Remember that while it is important to follow trends regarding the packaging, you might be required to think twice before varying the aspect of your products.
2. Good placement goes a long way.
Positioning your product on the shelves of big retailers is challenging. Still, it gives you the brand and product awareness you need. As you know, products are not positioned randomly in-store. There are some things you are required to consider about placement:
• Facings: How many shelf places (horizontal) can your brand or SKU occupy in-store?
• SOVI (Share of visual inventory): How many classification shares do you have? To calculate it, you need to split the number of facings of your brand by the number of whole facings in that class.
• SOA ( Share of assortment): How much possession of the customer's acquisition do you have? Count some SKUs or products (not the facings) in one category and divide it by the number of products or SKUs you have available in that category.
• Shelf level: Is your product standing just prior the eyes of your customers? Guarantee your product is placed in the right spot on the shelf. This will help you magnify sales opportunities.
• Special displays: End caps, self-standing displays, & dump bins are also the best options for brands that need to stand out.
3. A bit of invention to engage shoppers
Aside from having the best shelf positioning for your products, you might also desire to consider engaging with your customers right at the point of sale. Tokinomo, the robotic POP display, can support you attract customers and increase sales.
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