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Business Management Review | Wednesday, January 03, 2024
Continuing education, especially for adults, is crucial in the changing landscape of higher education.
FREMONT, CA: Continuing education, especially for adult learners, is pivotal in the evolving landscape of higher education. Institutions must adapt to changes in student demographics and explore new avenues for growth as traditional university degree programs face challenges. Continuing education's importance is underscored by its potential to drive institutional growth and alignment with the evolving economic needs of businesses and industries.
The significance of adult learning has gained prominence in recent years, driven by a growing awareness of skill gaps in the workforce. Employers face difficulties finding qualified talent, and the need to upskill or reskill employees has become critical for organizations to remain competitive and innovative. Some forward-thinking universities, including notable institutions like the University of Southern New Hampshire and Western Governors University, have embraced online learning and tailored programs to address specific competency outcomes. Additionally, they provide adult learners with essential support, such as access to knowledgeable advisors.
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The pandemic accelerated the emergence of online education models, prompting many American and Canadian universities to explore digital delivery methods. Simultaneously, discussions around microcredentials have taken center stage. Micro-credentials, at their core, represent short-form programs designed to develop specific skills or competencies. These programs align with employers' needs, supplying the labor market with much-needed talent. However, there is a disparity in the quality and recognition of micro-credentials across different institutions. Some remain informal acknowledgments of learning and have not undergone rigorous quality assurance processes. Providing career-focused adult learners and employers with this opportunity presents a significant opportunity.
While universities are making some progress in adult learning, the overall pace of development is gradual, considering the urgency of the matter. The field of career-focused adult learning is evolving rapidly, attracting various organizations seeking a significant share of the market. Traditional institutions are entering this arena based on their reputation and history of delivering quality education. Some have established education departments with expertise in designing programs for adult learners. A select few have heavily invested in internal capabilities for adult education or have acquired private companies with such expertise.
Nontraditional adult learning providers, including purpose-built companies and large technology firms, are also entering the space. These organizations often see opportunities for success in serving the unique needs of adult learners. Traditional providers have even acquired some. Many large tech companies, in particular, recognized the potential for education and training to address their talent needs, expanding their presence in this domain.
Adult learners tend to approach education as consumers, carefully weighing the demands on their time and resources against the expected return on investment. They are drawn to online learning and flexible formats, valuing the efficiency and convenience these offer. Unlike traditional undergraduate students, adult learners often do not utilize the resources geared towards younger students or participate in extracurricular activities associated with the college experience.
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