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Business Management Review | Sunday, March 20, 2022
E-Commerce models vary widely and can include different sales types.
FREMONT, CA: Listed below are four main E-Commerce models that describe any transaction between Business and consumer.
1. Business-to-Business (B2B)
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This type of E-Commerce includes all sorts of electronic transaction processing services or products conducted between two businesses. For example, the B2B model often describes the relationship between the producer & the Retail Business, where the latter sells products to the end user.
One good instance of the B2-B market is the auto industry. The greatest car companies cooperate with several manufacturers to buy parts for vehicles of their brand. So when you buy a car from one company, you're buying parts produced by dozens of suppliers worldwide; therefore, they are B2B.
Features of B2B Amazon
• Versatile business-directed admin panel: the platform permits companies to manage multiple invoices, keep track of inventories, and generate documentation;
• The Business Prime subscription unlocks many offers & advantages in terms of costs and delivery fees and enables entering exclusive communities;
• Constant updates: Amazon Business always introduces new updates to its center functionality. They keep competitors on edge and draw clients with versatile features.
2. Business-to-Consumer (B2C)
This business model has examined the earliest and most common form of E-Commerce. Following the stats, the B2C E-Commerce market accounts for the greatest share of the industry and is projected to achieve $6.2 trillion by 2027. In B2C, the products/services are sold between a seller and an individual consumer.
B2C businesses sell various physical and electronic goods, from clothing to e-books, and enable consumers to encounter the buying process without much waiting time. Popular instances of B2C businesses include Amazon, Google, Walmart, and other companies that sell their products to the end-user online.
Features of Spotify
• Simple user experience: in B2C platforms, the relief of user experience is a deciding factor. If a visitor manages to get curved on the functionality and interface, the Business can build a long-term relationship. Shopify succeeds with that, providing very transparent practicality and a de-cluttered interface.
• Efficient personalization. The ability of recommendation engines was shown by many B2C platforms, comprising Netflix, Amazon, and Shopify. The platform trails user listening preferences and offers new tracks – all to promote prolonged page visits.
• Cooperation with artists. B2C businesses frequently have to cooperate with other individuals and companies to raise the versatility of their products. Shopify is not an exception. The platform launches programs that simplify for artists to get noticed and offers a transparent payment system.
3. Consumer-to-Consumer (C2C).
The E-Commerce business model is where consumers sell goods or personal services to other consumers using popular online market makers. The market maker's role is to give a catalog that matches search engine criteria, pricing, and sales transactions so that products can be smoothly discovered and paid for.
The most renowned C2C company sites are eBay, Amazon, Etsy, and Craigslist, but many other terrific classified and auction-based sites exist. In addition, C2C platforms don't have to be product-directed; services can also be merchantable.
Features of a C2C platform:
• Two kinds of user profiles: one for sellers and one for buyers. Buyers should notice their orders and receipts and trail engagement with the sellers. With iTalki, learners can track their forthcoming lessons, look for new teachers, leave reviews, and approve the messages. Conversely, teachers control their teaching schedule, communicate with mediators, and have special offers from the community.
• Profiles for moderators. The team has to continuously hire administrators and moderators who will keep track of fake profiles, verify the offer's quality, and settle conflicts.
• A transparent system of ratings and reviews. With peer-to-peer platforms, trust is central to building a successful community. Displaying buyers with reviews and ratings of sellers gives them a method to comprehend the quality of the offer – and that's accurately what iTalki does.
4. Consumer-to-Business (C2B)
Consumer to Business concerns a business model that facilitates consumer and business organization transactions. The main goal of C2B is to support individuals selling a product or service to a company and create a gratifying situation for both parties. In C2B, businesses advantage from favorable prices, while consumers gain from the market's transaction flexibility.
There are several C2B sites where freelance developers get listed, and businesses can browse for what they need.
The features of a C2B company
• Dashboard: each user has an individualized dashboard with projects or offers that fit certain skills, interests, and requirements. The dashboard gives a way to control activity on the platform and makes navigation much easier.
• Personal profile. Both users & companies should have a personal page that saves their personal information, history, and attainments on the platform. Talent-search, job-hunting, and collaboration platforms all share this feature.
• Special offers for companies. Drawing a business to join such a platform is harder than motivating individuals. Once businesses enter the platform, people will inevitably be motivated to join the community. So, C2B businesses generally have a dedicated partner program intended for companies. Between users and businesses, the latter generally are of a higher priority.
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