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Business Management Review | Tuesday, January 17, 2023
Building a platform to help franchisees and independent, multi-unit businesses manage their people, operations, facilities, and assets globally.
FREMONT, CA: "During my time consulting franchisors and franchisees for more than a decade, I noticed a recurring problem: numerous deficiencies in how technology was meeting the needs of the industry. Woven was launched to address those deficiencies, creating a single platform to replace siloed apps and a partnership model that helps organizations better utilize their tools," said Matt Goebel, CEO, and founder of Woven. "Our mission to help multi-unit businesses scale with ease with our management tools has become a reality, thanks to this seed round.
One of the leading multi-unit business management software, Woven has raised $1.5M from Glow Brands to grow its business further. Through this funding, Woven will further develop its platform for assisting franchisees and independent, multi-unit businesses to manage their people, operations, facilities, and assets globally.
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Over the past five years, Woven bootstrapped 100 percent growth, resulting in 98 percent customer retention through referral marketing and expanding existing customers. Funds raised will primarily be used to develop sales and marketing programs for accelerating revenue growth. Moreover, Woven has been implemented in over 35 percent of Planet Fitness club locations, 60 percent of Buff City Soap locations, Pet Supplies Plus, Great Clips locations, and numerous other brands, including Massage Heights and Zips Car Wash locations.
"Woven has been instrumental in transforming and growing our business," said John Piwetz, CFO and executive vice president of Glow Brands. "Thanks to Woven, Glow Brands has gained numerous efficiencies and improved managerial effectiveness. We have reallocated more than $1 million of managerial time previously spent on manual or redundant tasks to other growth-focused initiatives, creating an outsized return on our Woven investment. Partnering with a company that has so quickly provided this level of value to us - and many in the franchising world at large - was a no-brainer.
Woven has been a great partner since day one, helping us improve our operational effectiveness, said Vince Cino, VP of Central Operations and Communications, ZIPS Car Wash. The platform's ease of use, analytics, and depth and breadth of offerings has given us everything we need in one place to manage our day-to-day operations and prioritize the needs of our business, he added.
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