The Identitype Group

There exists a profound distinction between the mere superficiality of "diversity and inclusion as an add-on" and the creation of a sustainable culture that actively engages and retains diverse voices. A truly inclusive culture transcends mere obligation; it necessitates the recognition of diverse talents as valuable resources that enrich decision-making processes.

In the pursuit of this vision, The Identitype Group emerges as a custom consulting firm, collaborating with organizations to infuse justice, equity, and inclusion into the very fabric of their daily operations. Founded by Leili McKinley, whose entrepreneurial journey has provided her with invaluable insights, The Identitype Group embraces the urgency of adopting DEI principles, particularly within the service industry landscape.

Setting out to clarify the narrative surrounding DEI, The Identitype Group champions the significance of inclusive leadership behavioral skills training to achieve the highest levels of emotional intelligence. To this end, the company has developed an inclusive leadership training program called IdentiQuest based on the innovative leadership methodology called Inclusion Capital. This proprietary framework empowers leaders to invest equitably in each and every team member, with the goal to transform transactional workplace cultures into inspired, inclusive environments where whole individuals and their unique identities are appreciated for the value they bring to the entire organization.

Through this transformative approach, The Identitype Group harnesses participants’ innate strengths and amplifies their leadership capabilities to foster cultures of inclusion that evolve with continued reinforcement over time. The company ensures a highly customized training experience tailored to the unique leadership profiles of each individual enrolled in the program.

“We have a distinct approach that shows leaders how to activate DEI programs and initiatives by engaging people to become inclusive in their daily leadership activities for the best outcomes,” McKinley affirms.

The Identitype training platform facilitates a transformative process for individuals, employing data-driven dashboards that provide comprehensive metrics and profound insights into the progress and performance of inclusive leaders. Clients consistently bear witness to a remarkable 40 to 60 percent increase in leadership satisfaction, underscoring the positive transformation brought about by Identitype's programs. Furthermore, there is a discernible rise in employee satisfaction, reinforcing the firm's DEI initiatives.

The IdentiQuest training embodies a progressive approach with an eight-week self-paced online course. The program ensures a consistent and enduring learning experience, seamlessly integrating into participants' daily routines and effectively shaping their inclusive leadership behaviors within their respective roles.

Participants engage in an online inclusive leadership assessment, delving into their strengths across 12 behavior-based leadership categories, aptly named Identitypes. Integrating elements from behavioral, psychological, spiritual, and energy traditions, each Identitype describes a distinct, deeply rooted, and repeating pattern of interpersonal behavior that influences inclusive leadership. Participants receive a personalized assessment report and an inclusive leadership profile identifying three top Identitype scores called Inclusive Leadership Superpowers. During IdentiQuest training, individuals learn how to use their particular leadership Superpowers with 12 Pillars of Inclusive Leadership to address workplace DEI challenges.

In a notable instance, Identitype collaborated with a technology company boasting a diverse workforce comprising 150 to 175 employees. Recognizing the client's desire to retain talent, Identitype conducted a thorough examination and advised the integration of specific questions into their exit interviews. The insights gleaned from these interviews shed light on a significant factor contributing to employee attrition: diversity-related issues and a lack of belonging.

Addressing this urgent concern, Identitype embarked on an inclusive leadership training initiative with the organization. The impact of this training became evident as employee satisfaction witnessed a remarkable surge of 67 percent, accompanied by a significant reduction in employee turnover rates. Leaders observed tangible outcomes including increased employee engagement, productivity, and innovation.

Through its unwavering commitment to increasing awareness of the importance of inclusive leadership in sustainable DEI, The Identitype Group will continue to create strategies that deeply resonate with organizations, sparking inspiration and fostering transformative change.