TOSYO Inc.

TOSYO empowers startups and small businesses to scale confidently with its innovative, low-risk solutions. As a print-on-demand (POD) service provider, it enables new businesses to launch products without the burden of mass production, minimizing risk while accelerating growth.

The company employs single-unit production across a wide range of items, including anime-themed merchandise, custom mugs and glassware. Each product reflects TOSYO’s commitment to environmental responsibility by reducing waste and promoting flexibility through on-demand production.

TOSYO’s journey began with e-book services, which gradually expanded into postal stamp production and printing adjustments. TOSYO, in partnership with Japan Post, now produces original postal stamps officially valid for postal use. It specializes in designing unique stamps tailored to clients’ needs, often incorporating the recipient's intellectual property.

“We plan to expand in scale and depth, providing even more tailored services to meet our clients' demands,” says Takafumi Nakagawa, president.

The platform operates much like ‘AWS for printing,’ offering a complete, all-in-one solution that eliminates the need for businesses to manage orders or create their own e-commerce sites.

Five key service suites support clients' growth. Along with its single-unit production model, it provides custom logistics and delivery solutions that ensure reliable product fulfilment, allowing clients to focus on driving sales and growing their businesses.

Through strategic planning and efficient logistics operations, TOSYO has built a reputation for its commitment to sustainability, focusing on minimizing waste and ensuring traceability. To maintain this traceability, every item is photographed upon printing, ensuring quality control and customer satisfaction. Even with over 300,000 deliveries annually, this practice has fostered trust with clients.

Trust is the cornerstone of the company's success, cultivated through long-term relationships with major Japanese brands and partnerships with traditional craft industries and the print sector. With a stable production presence in Japan and China, it ensures a reliable supply chain while customizing services to meet clients’ distinct needs.

Drawing on its deep understanding of the Japanese culture, including anime, traditional arts like kabuki and other cultural elements such as baseball, TOSYO crafts sales strategies that align with local and global markets. This cultural expertise allows the company to assess risks accurately and provide strategic guidance, addressing production and logistical challenges distinct to culturally-focused products and initiatives.

Customized technology solutions are central to TOSYO's strategy for minimizing errors in ordering, manufacturing and packaging. Unlike traditional models, its POD system aggregates orders from multiple companies, supported by a sophisticated management system to efficiently handle single-unit orders. This ensures accuracy from pricing to shipping. With a 0.01 percent error rate of delivery over 15 years, coupled with rigorous inspections, TOSYO has established a reputation for reliability, resulting in minimal customer complaints and no legal incidents.

This strong reputation has led to high-profile collaborations with global figures such as Lionel Messi, Bruno Mars, and Coldplay. Messi's attention was first drawn by a custom souvenir stamp gifted during his visit to Japan for a TV program. Bruno Mars also received personalized stamps from TOSYO, while Coldplay, impressed by the souvenirs, later hired the company to design the album jacket for their CD.

Driving this success is TOSYO’s bottom-up management style, which empowers employees to take ownership of their work, embrace challenges and foster innovation. The company actively gathers customer feedback to enhance its services and collaborates with large companies to create articles highlighting customer experiences, further building trust.

TOSYO’s print-on-demand service fuels its expansion across Asia by delivering high-quality, culturally rich products that celebrate Japan’s anime, games, food and cars while promoting both traditional and modern Japanese culture. It is actively pursuing global partnerships, including recent collaborations in Bulgaria and Serbia alongside the Japanese government, to explore AI and new business opportunities. With a forward-thinking approach, it attracts top global talent and positions itself to excel on the global stage.

TOSYO’s seamless all-in-one platform ensures reliable, high-quality products, making it an ideal partner for organizations looking to succeed in local and global markets.